Welcome to my place
A unique edition of the magazine requires an experience beyond the ordinary! 'Welcome To My Place' is a fun and highly interactive experience featuring F1 driver Max Verstappen's illustrated fictional house.
For the 2022 hero edition, The Red Bulletin magazine wanted to create a unique digital experience showcasing Laureus Sportsman of the Year Max Verstappen. We were tasked to create a fictional illustrated version of Max's house in Monaco and fill it with personal trivia. Highlighting his F1 achievements, the goal was for users to interact with the experience while learning more about the sportsman behind the helmet.
First up, the concept! Our team held brainstorming sessions where we sketched the best concept, design and logical approach. Going through different mood boards and references, we decided to continue with an isometric illustration to build the experience. This approach provided adaptable qualities for different devices and orientations, giving users an immersive feeling from the first glance of stepping inside Max’s house.
With five rooms and over 40 illustrated items, the addition of animations, interactions, a few hard-code fixes, a seamless application of the concept and great use of the content, we transformed the two-dimensional initial rough idea into a captivating digital and interactive experience.
Without a doubt, it was a total success! Impressed with the results, the client featured the illustration in print, making it a double milestone for us! Our first appearance in the printed version of The Red Bulletin and a contribution to the only hero magazine of the year.
The project was so well received they asked us for additional social media assets to promote the experience. Even Max himself found it difficult to complete the scavenger hunt in his own house!
.png)
